Behavioral science startup 2Morrow raises $1.5M to grow digital therapeutic platform – GeekWire

Behavioral science startup 2Morrow raises $1.5M to grow digital therapeutic platform – GeekWire

Behavioral science startup 2Morrow raises $1.5M to grow digital therapeutic platform – GeekWire

New funding: 2Morrow, a Seattle-area startup that develops digital coaching software to help people reach health goals, has raised $1.5 million. Total funding to date is $2.9 million.

Company background: Founded in 2011, 2Morrow works with employers, states, health plans, retailers, providers, and public health organizations that use the its smartphone-based apps to help patients curb smoking, lose weight, reduce stress, and more. It uses an intervention approach known as Acceptance and Commitment Therapy (ACT).

2Morrow said 2020 was its best year yet as the pandemic spurred demand for digital health services that can be delivered remotely. The 11-person startup rolled out a new program to help people deal with the mental and emotional toll of grief, loss, and change.

2Morrow has also partnered with the Fred Hutchinson Cancer Research Center since 2013 on developing smoking cessation apps.

Leadership: 2Morrow is led by Jo Masterson. The CEO and co-founder is a former nurse and previously held marketing roles at City University of Seattle and High 5 Software.

Investors: WRF Capital, the venture arm of the Washington Research Foundation, led the investment. Other backers include Alliance of Angels, Frontier Angels, Zelkova, and angel investors.

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