Bulletproof raises $13M to fuel growth of 'high performance' food and beverage products – GeekWire

Bulletproof raises $13M to fuel growth of ‘high performance’ food and beverage products – GeekWire

Bulletproof raises $13M to fuel growth of ‘high performance’ food and beverage products – GeekWire

(Bulletproof Photo)

Bulletproof 360, makers of food and beverage items designed to fuel a healthier lifestyle, has raised $13 million in a new funding round, the Seattle-area company announced Wednesday.

The round was led by Beliv, Rocana Ventures and existing investors CAVU Venture Partners and Trinity Ventures. The company, founded in 2014 by tech veteran Dave Asprey, has raised more than $80 million to date.

Asprey stepped down as CEO of the company last fall after leading Bulletproof’s growth, which saw it land its products in retail locations across the U.S.

In the midst of the coronavirus pandemic, Bulletproof said in a news release that consumers are increasingly looking for products to boost health optimization, including in the areas of immunity, energy, stress relief and sleep. Along with its signature coffee line — including beverages infused with grass-fed butter and energy-producing Brain Octane oil — Bulletproof’s portfolio includes collagen proteins and assorted supplements.

CEO Larry Bodner said in a statement that the new investment would fuel continued growth, including expansion of product offerings in both new and existing categories. Bodner, previously a CFO at Big Heart Pet Brands and Sovos Brands, took over in September 2019.

Bulletproof previously operated a cafe in Seattle’s South Lake Union neighborhood, but it closed this spring so the company could focus on the core business. One Bulletproof cafe is still operational in Santa Monica, Calif.

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