Intrado acquires Hubb, which builds software for in-person and virtual events – GeekWire

Intrado acquires Hubb, which builds software for in-person and virtual events – GeekWire

Intrado acquires Hubb, which builds software for in-person and virtual events – GeekWire

Hubb CEO and founder Allie Magyar. (Hubb Photo)

Tech services giant Intrado has acquired Hubb, a Vancouver, Wash.-based startup that makes technology for virtual and in-person events. Terms of the deal were not disclosed.

Founded in 2015, Hubb has been riding tailwinds from the pandemic as companies were forced to move events online. The startup last year quickly expanded into virtual events technology, after focusing largely on in-person events before the pandemic. Its business grew 500% in 2020. Customers include companies such as Microsoft, AT&T, Hubspot, and others.

Hubb CEO and founder Allie Magyar spoke on the GeekWire Podcast in June about the future of live events, which may look different in a post-pandemic world.

Hubb had raised $9.44 million in funding, according to PitchBook. Its largest funding round was a $6.3 million investment in October 2018, led by Five Elms Capital, with participation from previous investors Oregon Venture Fund and Elevate Capital.

Hubb was ranked No. 119 on the GeekWire 200, our index of the Pacific Northwest’s top privately held companies. The startup has 75 employees who will join Intrado’s Digital Media team. Hubb’s brand will exist for now but will be integrated into Intrado’s tech over time.

Magyar, a veteran of the events industry, will become chief product officer at Intrado as a result of the deal. Intrado, formerly known as West Corporation, was acquired by Apollo Global Management in 2017 for $5.2 billion. It offers various software services across cloud communication, digital media, safety, education, health, and other verticals.

Previously: The future of events: How industry conferences and big gatherings will work after the pandemic

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