Portland-area marketing automation startup Act-On raises $20M – GeekWire

Portland-area marketing automation startup Act-On raises $20M – GeekWire

Portland-area marketing automation startup Act-On raises $20M – GeekWire

Act-On Software CEO Kate Johnson. (Act-On Software Photo)

New funding: Growth marketing automation platform Act-On Software raised $20 million in equity and debt. The company, based in the Portland, Ore. region, aims to help companies generate more revenue and higher customer lifetime value from their users.

The business: Act-On’s technology can help analyze target audience behaviors; create personalized campaigns; optimize website landing pages; and more. The company has a flurry of competitors including Adobe, Oracle, Salesforce, Mailchimp, and several smaller startups.

Leadership: Kate Johnson has been CEO since 2018; she was previously Act-On’s chief financial officer for more than three years. She also held leadership roles for six years at Portland’s Jive Software, which included helping take the company public.

Investors: U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, Beedie Capital, and the company’s founder Raghu Raghavan participated in the latest round of funding. Total capital raised to date is $82 million. Act-On employs 155 people.

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