Seattle startup TomboyX raises $17M to further develop its underwear brand for all body types – GeekWire
TomboyX, the Seattle-based startup bringing gender-neutral underwear to the masses, is apparently a good fit for investors, too, as the company just closed an $17 million Series B funding round.
Launched in 2013 by married founders Fran Dunaway and Naomi Gonzalez, TomboyX targets “plus-sized, gender non-conforming and specialized tradespeople” with its apparel products. The company raised $4.3 million in a Series A round last summer, and total funding is $24.3 million to date.
This round was led by The Craftory, which becomes TomboyX’s majority stakeholder, and the capital will be used to invest in product development and brand-related campaigns, according to a news release.
“We are very excited to collaborate with the team at The Craftory as we continue in our mission to design inclusive and gender-neutral underwear for our diverse global audience,” Dunaway and Gonzalez said in a statement. “We are confident that their expertise in branding and consumer goods will complement our own creativity and disruption of traditional products.”
TomboyX stresses that its underwear produces comfort across a broad range of silhouettes and sizes, and is fit-tested on hundreds of bodies, from size XS-4X.
Elio Leoni Sceti, co-Founder and chief crafter at The Craftory, called TomboyX a “forward-thinking brand” taking on some of society’s biggest issues.
“We are extremely proud to be welcomed to join the team as they expand their global reach and continue to design innovative sustainable pieces,” Sceti said. “It is crucial that companies like TomboyX continue to champion self-esteem as we move towards a more open, progressive society.”
Craftory directors will join the TomboyX board along with fashion industry veteran Pauline Brown of TAU Investment Management, a New York and Hong Kong-based investment firm with expertise in the global apparel and textile value chain.