Smart sports apparel startup Sensoria gets into healthcare, forms new company with top provider – GeekWire
Sensoria is getting into healthcare in a big way.
The Seattle smart apparel startup today announced a new spinoff company, Sensoria Health, formed in partnership with Genesis Healthcare, the largest post-acute care provider in the U.S.
Sensoria Health will focus on bringing Sensoria’s wearable technology to post-acute care providers and their patients at approximately 450 skilled nursing centers and senior living communities owned by Genesis Healthcare.
The technology will used to help patients receive care for rehab, activity monitoring, and fall detection. Genesis Healthcare is funding the new company, Sensoria Health, while Sensoria is providing its IP license and distribution rights to Sensoria Health.
“Sensoria Health will apply [products] to rehabilitation, fall detection and other important healthcare scenarios that will help Genesis increase quality of care and reduce costs,” Sensoria CEO Davide Vigano said.
Sensoria will continue to remain focused on running, sport, and fitness, Vigano noted.
Founded in 2011 by Vigano and his former Microsoft colleagues, Sensoria has developed an array of “smart” garments that can track your movements and measure how well you’re walking or running. The company offers an artificial intelligence-powered real-time personal trainer; it partnered with Microsoft last year to develop “smart soccer boots”; and it also partnered with Renault last year to build a smart racing suit for professional racecar drivers.