In the middle of the spring season, Cool Lip Music is bringing the remake of Ek Ladki Bheegi Bhaagi Si in collaboration with White Billionaire X Beyond Music. The original song, directed by legends Kishore Kumar and Madhubala, holds a special place in our hearts. Producers Viral Motani, Pakkhi Hegde and Manoj Lakhiani celebrate the evergreen artists and present a revised version of the song.
The newly released song was written and staged by Varun Prabhudayal Gupta and with music by Vicky-Hardik. It was sung by the well-known singer Ajay Keswani and shows him together with the popular actress Urvashi Rautela. The remake was tastefully shot in the picturesque Al-Qudra desert and obviously the creators left no stone unturned to make the ode to legends a great one. The music video captures sunlit sand dunes, a lively festival party, a bathtub in the desert, and an underwater sequence.
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Singer, actor and multi-instrumentalist Ajay Keswani says: “Ek Ladki Bheegi Bhaagi Si is a cult song that has stood the test of time and feels fresh every time I hear it. With this rest, I pay my respects to my favorite Kishore Da. I think the effort the entire team has put together to pay a memorable tribute is evident in his music and video. “
Urvashi Rautela says: “The chance to be Madhubala ji for a song is a dream come true. I’m excited that the song is coming out now and I can’t wait to hear the answer to it. I thank producers Viral Motani, Pakkhi Hegde and Manoj Lakhiani for having me on board this very special song. Says Viral Motani, Producer of Beyond Music, “We are offering viewers and listeners the remake of Ek Ladki Bheegi Bhaagi Si and now it is theirs. It was an absolute pleasure to recreate the song with Ajay Keswani, Vicky-Hardik and Urvashi Rautela. As a trio, Pakkhi Hegde, Manoj Lakhiani and I were fortunate enough to witness the love of music fans on our previous remakes. We hope the series will continue with the release of our new song. “