Amazon accelerated its efforts to improve access to quality entertainment for every Indian and today launched Prime Video Mobile Edition – a mobile-only plan at a staggering introductory price of £ 89. India is the first Amazon Prime country in the world to offer customers a Prime Video tariff for mobile devices only. The ubiquitous smartphone is powered by affordable data and has become the country’s preferred screen for entertainment. Prime Video Mobile Edition is a mobile-only single-user plan that offers customers SD quality streaming and was specially developed for a mobile-first country like India. Prime Video is partnering with Bharti Airtel (“Airtel”), India’s leading provider of communications solutions, to launch Prime Video Mobile Edition for the first time.
As part of the launch of Prime Video Mobile Edition in India, all Airtel customers with bundled prepaid packages can use a free 30-day trial version by simply registering with their mobile number on Amazon using the Airtel Thanks app. After the 30-day free trial, Airtel customers can continue to enjoy Prime Video Mobile Edition through prepaid top-ups from an introductory offer of £ 89 to get 28 days of Prime Video Mobile Edition along with 6GB of data or to choose a price of £ 299 pack valid for 28 days that includes Prime Video Mobile Edition plus unlimited calls and 1.5 GB of data access per day.
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Customers who want the full Prime Video experience, including multi-user access, streaming across devices including Smart TV and the ability to enjoy content in HD / UHD, as well as access to all Prime benefits including ad-free music with Prime Music and Die Free , fast delivery on Amazon.in, Prime Reading and other Prime benefits offer the option of topping up with a 30-day Amazon Prime membership at a price of £ 131 or topping up with a 28-day validity of £ 349 that also includes the Amazon Prime membership includes Unlimited calls, 2 GB of data access per day.
Top-ups are available in the Airtel Thanks app or at over a million top-up points across the country. These offers offer unrestricted access to the entire library of Prime Video entertainment content and offer customers even more choices and options for accessing Prime Video.
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Jay Marine, Vice President of Amazon Prime Video Worldwide, said of the launch, “India is one of our fastest growing areas in the world with very high engagement rates. Based on this reaction, we would like to bring our popular entertainment content to an even greater number of Indian customers. Given the high level of mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition, we look forward to entertaining every Indian with our exclusive and original content. “
Gaurav Gandhi, Director and Country General Manager of Amazon Prime Video India, said: “In the last 4 years, Prime Video has become the most popular premium streaming service in the country. The viewers come from over 4,300 cities. We believe the Mobile Edition plan will further accelerate the adoption of Prime Video in India and provide even more customers with access to our popular entertainment content. This initiative for Amazon is designed not only to give customers more choices (of plans), but also to provide easy access to subscribe to Prime Video along with mobile data plans. We are excited to be working with Airtel as our first partner in India for Prime Video Mobile Edition. “
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Shashwat Sharma, Bharti Airtel’s Chief Marketing Officer, said: “At Airtel, we are committed to providing a differentiated experience for our customers through our Airtel Thanks program. We are excited to partner with Amazon to democratize high quality digital entertainment in India by leveraging Airtel’s core strengths in quality customer, deep distribution and world class video network. “
About the collaboration with Airtel, Sameer Batra, Director Mobile Business Development at Amazon, said: “We are delighted to have Airtel as the first roll-out partner for Prime Video Mobile Edition. This collaboration marks the deepening of the strategic connection between Amazon and Airtel. Smartphones with prepaid connections and affordable data are ubiquitous for a large number of Indian customers. With Mobile Edition, Prime Video becomes synonymous with high-quality entertainment for this large customer group. We look forward to expanding the reach of our service to the entire prepaid customer base in India. “