As the border restrictions are relaxed and vaccination programs are slowly gaining momentum, Booking.com is launching the Booking Explorers Campaign to celebrate the spirit of travel through the lens of renowned adventurers, guides and innovators in the Asia Pacific region. As part of this campaign, Booking.com has announced Grand Slam champion Sania Mirza as India Explorer. Sania, along with other Asia Pacific leaders, will share her most precious travel memories to rekindle travel inspiration and remind us of the transformative effects of travel on our lives as we dream of our own return to travel.
This campaign is based on the feeling that travel is fundamental to people’s lives and that exploring and experiencing our world is an innate human need. A celebration of the explorers and trailblazers among us, this campaign shows how they have remained explorers at heart and continue to responsibly experience the best of our world (or its backyards) despite the challenges posed by the pandemic.
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This campaign delves deep into Sania’s storied career, taking her to new heights and giving her the opportunity to travel the world and pursue a successful tennis career. Previously, Sania was number 1 in the world and won six Grand Slam titles. Sania’s life is full of activity, adventure, and competition. When the pandemic broke out, borders closed and the world came to a standstill, Sania took this time to rediscover India and explore the incredible travel destinations nearby. During this time she discovered her passion for adventure, traveled with her son and re-imagined the world through his eyes.
The campaign also features stories from Amazing Race Australia winners, Tim and Rodwho have traveled the world proudly represent the freedom of love and are committed to making travel more inclusive for the LGBTQ + community. Korean alternative pop band, Leenalchi, connected people through the power of their music, traveled the world seeking inspiration for new songs and interacted with fans around the world. Aspiring style icon and global fashion model, Chau BuiShe calls Vietnam her home, but has traveled from Seoul to Paris, New York and Milan to find inspiration for her unique style. In Paris, famous Japanese illustrator Kaori Watanabe expanded her mental comfort zone through travel and used this new perspective to create art that takes us to distant lands.
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The Explorers campaign is a celebration of their mindset and travel spirit – it embodies a relentless desire to experience and explore, despite the challenges posed by the pandemic. Whether it’s their trip, their stories, or the effects of travel on them – be it hard-earned wisdom, hilarious insights, or an empowering message of transformation and hope – these powerful experiences shed light on why travel continues to be so fundamental to our identities and lives also what a return to travel could mean for us personally.
Commenting on the campaign and its association with Booking.com, Sania Mirza said “I’m very excited to be coming on board as an explorer for Booking.com’s Explorers campaign, which allowed me to reminisce about my travel memories. My love for traveling came about through my love for tennis. Travel has been a fundamental part of my life and career since I was a child, and it will continue to do so for years to come. While the way we travel has definitely changed now, the urge to explore the world is even more so today. “
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“As we begin to think about returning to travel, this campaign is a sincere reminder of its transformative impact and celebrates the spirit of travel through the voices of our explorers,” said Ritu Mehrotra, Regional Manager, South Asia at Booking.com. “Like many of us, during this time they were forced to look inward and find new inspiration in travel where possible, while working from home for their greatest passions. As travel slowly resumes, I hope these stories convey a message of hope to our travelers; and continue to broaden our horizons as to how we can still experience our world responsibly when it is safe to do so. “
With a mission to make it easier for everyone to experience the world, Booking.com is committed to helping travelers rediscover the beauty of travel when it is safe again. Booking.com offers the widest choice, the best value, and the easiest experience for travelers to book their perfect stay. Booking.com offers the ability to get around anywhere, on any device.