The global pandemic has wreaked havoc around the world, causing small businesses to shut down and the livelihoods of many. In the midst of such difficult situations, filmmaker and philanthropist Vivek Ranjan Agnihotri launched an initiative to promote a number of small businesses exposed to the wrath of COVID-19 and promote micro-business on their social media.
The director of Kashmir Files took to Twitter and wrote, “I will soon be promoting Indian small businesses on my Instagram alongside like-minded celebrities and populated platforms. If you want your products to reach a large customer base, please send me a DM on my Instagram. This is our initiative to help local businesses. “
I will soon be promoting Indian small businesses on my Instagram along with like minded celebs and populated platforms. If you would like your products to reach a large number of consumers, please send me a DM on my Instagram (not here).
This is our initiative to help local businesses.
– Vivek Ranjan Agnihotri (@vivekagnihotri) July 21, 2021
When asked about the initiative, Director Agnihotri said, “I did some research and found that big tech and big companies got billions of dollars richer after the lockdowns, while small, local companies are about to shut down. It seems nobody cares about them while India’s future lies in MSMEs and local businesses. I can’t fund them, but at least I can use my wide reach and influence to raise awareness about them so that they can at least survive ”.
On the labor front, Vivek Ranjan Agnihotri’s next directorial film is entitled “The Kashmir Files. He had completed filming for the film with actors Anupam Kher, Pallavi Joshi, and Mithun Chakraborty.