Content Czarina and Digital Disruptor Ekta Kapoor recently announced a brand new project, Dobaara under their new banner – Cult Movies. Ekta and Anurag Kashyap, who previously produced groundbreaking films together, Udta Punjab and Lootera, will team up for Dobaaraa with Taapsee Pannu, which is produced by Cult Movies – a division under Ekta Kapoor’s Balaji Telefilms along with Sunir Kheterpal’s ATHENA and Gaurav Boses The Vermillion World Production.
With Cult Movies, Ekta’s vision is to continue the legacy of their previously successful and clear brand and content under “ALT Entertainment”. Alt, who was the flag bearer of New Age cinema with films like Love Sex Aur Dhokha, The Dirty Picture and Shor In The City, has finally grown into a successful digital brand in recent years. Renaming ALT Entertainment to Cult Movies ensures that the legacy of New Age films will continue, as will the collaborations with renowned directors and storytellers. Cult Movies is committed to bringing fresh stories and different types of storytelling.
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Ekta Kapoor reports on her social media: “In 2010 we launched Alt Entertainment, a new, groundbreaking content brand that promises exciting, experimental and compelling stories.
Alt Entertainment’s first film was LSD, Indian cinema’s first full-blown experimental film that shattered all stereotypes and patterns of storytelling. LSD not only pushed the envelope, it tore it up! What followed were films like Shor In the City, which became favorites at top international festivals around the world, and the legendary and much-acclaimed “The Dirty Picture”.
Every Alt Entertainment film had its own “cult” attachment … until we decided to launch ALT in 2017 as a digital platform in the OTT landscape. Where ALT Entertainment left off and continues the legacy of “Alternate”, genre bending, New Age cinema is “Cult Movies”.
And we begin the next phase of the adventure with Anurag Kashyap directed by ‘Dobaaraa or 2:12’ with Tapasee Pannu. I look forward to creating the ancient magic ‘Dobaaraa’! I can’t wait to get everyone involved in this new cult 😉 @ shobha9168 @ruchikaakapoor @ urvip18 @cultmoviesofficial #CultMovies ”