Facebook Business

That’s why it’s important for agencies and businesses alike to use Facebook Business Manager so they can manage their Facebook pages and ad accounts securely in one place.
If you’re not using Facebook Business Manager because it seems confusing or intimidating, you’re in luck. In this post, you’ll get detailed instructions on how to use Facebook Business Manager and how it can benefit your business. Let’s dive in.

What is the Facebook business manager?

As the name suggests, Facebook Business Manager is a tool that allows you to manage multiple Facebook pages, business assets and advertising accounts, as well as Instagram accounts and product catalogues in one place.
It also allows you to give full or partial access to team members based on their roles. This means you can seamlessly delegate tasks between multiple employees and securely.
For agencies, this means you can link multiple Facebook client pages to your Facebook Business Manager account without linking your personal Facebook accounts or those of your employees as administrators.
For businesses, this also means that employees can manage your Facebook page without essentially having ownership of your page or assets.

6 Benefits of Facebook Business Manager

Now that you know what Facebook Business Manager is, you have an idea of why you should use it. But let’s highlight the main benefits of the tool:

  1. Separate your personal profile from your business page. This means you no longer have to worry about privacy concerns or accidentally posting something intended for your personal Facebook profile on your Facebook page (or vice versa).
  2. Effectively manage multiple Facebook ad accounts and pages in one place. This means you have a centralized location to track your ads and post-performance, making it easier to organize your efforts.
  3. Securely share access with multiple people. You can grant access to agencies, partners, or vendors without giving them ownership of your business assets. We’ll show you how to do that later in the article.
  4. Control how much access each employee has based on their role. This makes it easier to delegate tasks and monitor your employees’ activities without compromising security.
  5. Easily revoke access for people who no longer work for you. Since personal profiles aren’t tied to your Facebook page or your clients’ Facebook page, it’s easy to maintain an up-to-date list in Business Manager.
  6. Create different custom audiences for different ad campaigns. This is especially useful for agencies that need to run ads for multiple clients, and for businesses that target different audiences.

Who should create a Facebook Business Manager account?

If you run a small home business and manage your own social accounts, you don’t necessarily need a Facebook Business Manager account. But it’s a must if:

  • Your business has a team of employees who manage your marketing efforts and/or social media presence.
  • You work with vendors to help you run or manage your ads and/or Facebook page, but you don’t want to give away all of your assets.
  • You are an agency that manages multiple Facebook or Instagram pages and/or ad accounts for clients.
  • You need to control who has access and permission to your Facebook page and don’t want to give ownership to employees or agencies who manage your business assets.
  • How to create a business Facebook page
  • Now that you know some of the benefits of having a Facebook page for your business, it’s time to create one.

Follow these steps to set up your Facebook business page:

Create your Facebook business page.

The first step in creating a Facebook business page is to make sure you set up the right account type. Remember, you are creating a Facebook page, not a Facebook profile. A profile is a personal Facebook account used to share personal information and photos with friends and family. Pages are public profiles that allow businesses and public figures to connect with fans and customers. Users only need to Like a Page to see updates from the Page in their newsfeed. Go to facebook.com/business/pages/set-up to get starte

Answer Facebook’s questions.

To create a Facebook business page, you must have a personal profile and follow the instructions on Facebook’s screen. When you create a page, Facebook will ask for some information, such as a category to describe your page and your business name, address, and phone number. It is important to include as much information as possible so that customers can easily recognize your page and find information about your business.

Add profile and cover photos.

You have the option to upload profile and cover photos to your Facebook business page. This is a best practice as attractive graphics lead to better interaction rates with your content.

Fill in the appropriate page sections.

There are many sections you can add to a Facebook page, but not every section is a good fit for your business.