Gemma Collins is running a new campaign for animal rights group PETA.
The GC, 40, is an avid animal lover and campaigns against the fur industry.
The former TOWIE actor has been campaigning for PETA for years.
In the new poster, the Diva Forever star is all bloated as she holds up a ‘skinned fox’.
The ad reads, “Here’s the rest of your fur coat. Take part in the campaign for a #FurFreeBritain. “
How do Gemma’s fans react?
Gemma went on Instagram and shared the shocking picture with her over two million followers.
Due to its graphic nature, the image is given a warning.
Read more: Gemma Collins reveals flawless skin as she launches a new line
Gem labeled the snapshot, “There’s no excuse to kill a fox, coyote, rabbit, or any other animal for a fur coat or bobble. Let’s end the fur trade. Call for a #FurFreeBritain with me and @PETAUK. “
Dozens of their fan base congratulated the star on speaking out against cruelty to animals.
One user wrote, “Well done, Gemma sees so many celebrities who could help animals and use their platform, but they don’t. Instead, they’d rather promote makeup and trash. I salute for having done your own vegan makeup or cruelty free. “
A second person argued, “Well done for it! It’s time you stopped. It is not necessary at all. “
And a third user praised: “Thank you for looking after the animals Gemma.”
However, some users accused Gemma of hypocrisy.
One pointed out that Gemma has an ostrich feather lamp in her house: “YES GEMMA !!! I’m such a big fan, but sometimes I hear you talk about your ostrich feather products, which can be just as harmful as fur! Please reconsider before buying bouquet again! I love you.”
What did the fans say?
And a second user pointed out that she was being photographed enjoying a McDonald’s burger.
She is currently also in charge of a McDonald’s ad.
Read more: Gemma Collins is in tiny meals amid a weight loss mission
The disgruntled user wrote, “Still, she is the face of Big Mac … encouraging people to eat meat – there is no difference. You cannot say that you are against killing animals and then eating them … “
Additional users said they understood the cause but found the picture too cruel.
One wrote: “I couldn’t agree more with this campaign, but this picture is a little too raw.”
Meanwhile, another user argued, “I’m all for no cruelty to animals, but the image of a fox is terrible.”
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