i2 Holdings, a holding company that helps brands improve their personalized customer loyalty technology, has made another acquisition.
The Seattle company bought Ambassador, a “refer-a-friend” platform within Intrado, an enterprise software firm and subsidiary of Apollo Management Company. i2 will continue operating Ambassador as part of its ContextLink platform. Ambassador has 11 employees; all will stay on through the acquisition.
i2, which employs 12 people, is led by Geoff McDonald, who previously co-founded and led Seattle startup Element Data. The company’s board members include McDonald; Neal Bernstein, a longtime Microsoft exec; Cliff Monlux, managing partner at Ramp Equity; and Paul Stahura, co-founder and former chairman of Donuts Inc.