This morning (February 10th) there will be a double celebration at ITV.
Not only is Holly Willoughby turning 40, the flagship daytime show, which she co-hosts with Phillip Schofield, has also achieved its highest ratings in 19 years.
A source said This Morning presenters Holly and Phil are helping the show reach “massive heights.”
Of course, the addition of the lovely Alison Hammond as the new host on Friday also helped improve the ratings.
How much have ITV This Morning ratings gone up?
Reportedly, This Morning numbers rose nearly 50% in the first four weeks of the year from the same period last year.
Read more: Viewers Weeping As Holly Willoughby Hosts The 40th Birthday Show In Her Mom’s 40th Birthday Dress
In the first four weeks, the program reached an average of around 1.4 million viewers.
A February 2 show, a Tuesday show that would have been hosted by Holly and Phil, hit record highs of 1.9 million viewers.
Holly has a big birthday to celebrate, but so much more. There is no doubt that under her and Philip’s leadership the show will reach massive heights.
In fact, Der Spiegel has found that This Morning currently has the highest ratings since 2002.
A source said: “Holly has a big birthday to celebrate, but a lot more than that. There is no doubt that under her and Philip’s leadership the show will reach massive heights.
“It’s no wonder they are so popular.”
How are Alison and Dermot O’Leary doing on a Friday?
Alison and Dermot replaced Ruth Langsford and Eamonn Holmes earlier this year.
And in late January it was claimed they helped raise ratings by 44%.
Read More: 40 Fabulous Facts About This Morning Queen Holly Willoughby When She Turns 40
A source found that Alison and Dermot draw an average of 1.3 million viewers every Friday morning.
Did other ITV shows have a rating gain?
Piers Morgan also celebrated when Good Morning Britain got a little boost too.
The audience share has doubled from 14% to 28% since he and Susanna Reid joined the show.
Piers said: “We captured the zeitgeist and mood of the country much better than BBC Breakfast.
“I think it is very likely that we will overtake them in the ratings by the end of the year, which will be an exceptional achievement.”
ED! has asked ITV This Morning for comment on this story.
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