By Jyothi Venkatesh
Bigg Boss OTT, one of the nation’s biggest reality shows, is making headlines for a variety of reasons. With Karan Johar as the season’s host, Bigg Boss has now joined the OTT train and the internet has undeniably gone crazy. India’s leading short format video app MX TakaTak as the show’s social media partner is creating a new storm for digital enthusiasts across the country and providing a once-in-a-lifetime opportunity for its community of creators. MX TakaTak Sensationen, Aashika Bhatia and Shezaada aka Akshay Kakkar will get the chance this weekend to share the stage with Karan Johar and meet the participants in the house.
MX TakaTak hosts over 150 million monthly active users and provides a great platform for over 48 million unique content creators across the country to showcase their creativity and entertain audiences in the best possible way. This select duo will interact with the popular Bigg Boss contestants and throw a TakaTak challenge – Shamita Shetty, Neha Bhasin, Divya Agarwal, Pratik Sehajpal, and Nishant Bhat, among others. MX TakaTak has always encouraged and encouraged its creators to showcase their true and natural talents. This is the first time in entertainment history that social media influencers are invited to a reality show like Bigg Boss, and this is a tremendous success story for both platforms that share the same vision of entertainment and connect a massive mass audience.
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Aashika Bhatia said how excited she is to meet Karan Johar: “As a child artist, I’ve been part of the television industry for a long time and Bigg Boss is one of the reality shows I love to watch. Karan Johar is an iconic producer / director and watching his gripping movies has been the fuel of my passion for acting. I started creating content for India’s leading short format video app – MX TakaTak – about a year ago and nothing has stopped me since. The attention and love I received from my audience on the MX TakaTak really inspired me to create different types of content and I look forward to meeting the legendary Karan Johar. “
Shezaada said on entering the Bigg Boss House: “As a content creator, my journey began without realizing the power of social media. I started dancing and expressing myself, that made me happy and it connected with the audience immediately. It gives me courage when I see that the plus-size community is inspired and motivated by my videos. I was a huge fan of Bollywood and Karan Johar, his films are an absolute pleasure. Meeting him is more than a dream for me. I am honored to be part of the MX TakaTak family and I am grateful to them for giving me the opportunity to share the stage with the legend himself. “
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Aashika Bhatia is an internet sensation and popular TV star, and Shezaada, aka Akshay Kakkar from MTV Ace of Space 2, will appear in this Sunday’s Weekend Ka Vaar episode on Bigg Boss OTT. Both notable personalities have made names in the digital world for their content in India’s leading short format video app, MX TakaTak. Aashika rules her MX TakaTak account with a huge fan base of 19.2 million. On the other hand, Shezaada aka Akshay Kakkar is a plus size model / actor who is also known for his graceful dance move videos on MX TakaTak with 9.8 million followers and is an inspiration to many people.