National Geographic, known for its groundbreaking and iconic imagery, is now celebrating the incredible art of photography with the launch of its brand new item called – Your Lens. With the Indian film director and television star Karan Johar, the brand offers its fans a platform; Encourage them to share their best images and be featured on National Geographic’s platforms – TV channels, social media, and a specially curated website – www.nationalgeographicyourlens.in in India.
Each picture has the power to take you on a journey of emotions – to move you, to inspire you and to touch your heart. National Geographic recognizes and recognizes the essential role emotions play in taking a picture and brings Your Lens to life with the concept of – What Moved You Today. With this, the brand inspires fans to share their story about what moved them while capturing a picture with their cameras. Some shots are known to uplift and nourish the soul while some images can move you to tears and National Geographic celebrates all of those emotions and images through your lens.
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Entries will be judged by established National Geographic explorers, including some of the country’s most renowned photographers such as Prasenjeet Yadav, Deepti Asthana and Poulomi Basu, who will select the images to be presented from October 2021. Spread across different topics such as breathtaking landscapes, majestic wildlife, exciting adventures, vibrant festivals, people and portraits and much more, the best images are shown on the National Geographic television channel in India, social media platforms that today have 10.8 million followers in India and other countries have visually stunning website – www.nationalgeographicyourlens.in – which was specially developed and designed for Your Lens.
“National Geographic has always had a very strong and revered position in photography. Our iconic photographs and groundbreaking images have inspired our audiences for decades; offers fresh new perspectives and reveals the world in a unique and wondrous way. Over the years, our fans have often included us in their stories and beautiful shots by tagging us. With Your Lens, we strengthen that relationship by providing them with an engaging and larger platform to celebrate their passion and be a part of our brand that they love and admire. And we’re excited to be working with Karan Johar, a filmmaker who understands the power of emotion, to encourage everyone with a camera to keep sharing their stories with us, ”said Kevin Vaz, President & Head – Infotainment, Kids & Regional Entertainment Channels, Star & Disney India
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“National Geographic is really iconic as a brand and I have always admired the standout and impressive images that they share with the world and inspire millions of people. This association is so special to me because it is an extension of my passion for the camera and myself. As a filmmaker, I believe that a picture has the power to move the soul and express so many emotions. The Your Lens premise is extremely exciting as it gives everyone the opportunity to show their creativity and get featured on a productive platform like National Geographic. I urge all photo lovers to grab their cameras and take this opportunity, ”said Karan Johar.
- Once this is done, participants will be asked to choose from various topics such as Breathtaking Aquatic Life, Beautiful Flora, Spectacular Aerial Views and Majestic Wildlife, etc. Participants can select multiple topics to submit a picture
- Complete your nomination by adding tags and sharing the inspiring story and emotions behind the recording
- Participants can share up to five pictures or videos
- Selected images will be shown on National Geographic TV channel in India, National Geographic social media platforms in India and on the website – www.nationalgeographicyourlens.in
* Your lens is subject to the terms and conditions stated on the website- www.nationalgeographicyourlens.in.