Piers Morgan beats Dan Walker as he rekindles the “feud”.

Piers Morgan has branded breakfast TV rival Dan Walker a “poodle” as their online feud continues.

The 55-year-old host has been snapping photos of his meek BBC colleague on a regular basis to undermine the BBC breakfast and its position in the ratings.

Dan has defended his position and that of his show many times, but now Good Morning Britain hosts Piers have struck again.

Why did GMB star Piers Morgan call Dan a poodle?

He tweeted a story from the Sunday Times in which the newspaper examined the couple’s different presentation styles and soon let followers know where he stood in the debate.

The Sunday Times tweet reads: “Piers Morgan and Dan Walker are bitter for supremacy in the TV wars at breakfast …

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“… with their very different styles at ITV’s Good Morning Britain and BBC’s Breakfast.”

Piers replied simply, “Doberman vs. Poodle” referring to a quote in the article.

Dan and Piers fight (Image credit: BBC)

The headline speaks for itself

Today (Sunday, February 7th) Piers cited the article again.

“‘GMB has put pressure on its rival, increasing its audience share from 20.7% in the same period last year to 23.9%. In contrast, BBC Breakfast has declined.”

Great piece from the Sunday Times about the morning TV switch-on war. Headline speaks for itself.

“Great Sunday Times piece about the morning TV switch-on war. The headline speaks for itself. “

Currently, 43 year old Dan has not responded.

Susanna on GMB
GMB did well in the ratings (Credit: ITV)

What else has Piers been saying lately?

At the end of January, Piers vowed to include BBC Breakfast in the ratings for the first time.

In an interview with The Sun newspaper, Piers said, “The key to our success is that we cannot be ignored.

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“Whether you love us or hate us, we discuss all issues that people in this country discuss among themselves.”

It is alleged that GMB’s ratings have doubled from 14 percent to 28 percent since joining the show in 2015.

And Piers is not afraid to let people know.

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