Good Morning UK host Piers Morgan has issued a threat to the competing breakfast show BBC Breakfast.
The moderator often brushes over the rising ratings of GMB.
And it seems like the ratings keep getting better as they’re at an all-time high with Piers and Susanna Reid at the helm of the ITV show.
What did Piers Morgan say about Good Morning Britain?
According to The sunSince Piers joined in 2015, the show’s audience share has doubled from 14% to 28%.
If reviews persist, it appears that GMB could overtake BBC Breakfast for the first time in the two shows’ broadcast history.
Read More: Lorraine Tells “Naughty” Piers Morgan As He Makes Cheeky Comments About Her “Boobs And Butts”.
Piers told the publication, “The key to our success is that we cannot be ignored.
“Whether you love us or hate us, we discuss all issues that people in this country discuss among themselves.”
He added, “The more serious the news has got, the more interesting it is that people have been more interested in us than the BBC, which historically is where they would have gone.”
Meanwhile, Piers said on GMB that they “captured the zeitgeist and mood of the country much better than BBC Breakfast”.
The key to our success is that we cannot be ignored.
He admitted that it is “very likely” that GMB will overtake BBC Breakfast in the ratings by the end of the year.
Piers insisted the BBC show not move while GMB “moves relentlessly up”.
Last October, Piers did an excavation at the BBC breakfast after GMB scored the second highest rating in the show’s history.
The star tweeted: “BREAKING: Massive reviews for @gmb yesterday.
“The second highest value in the history of the Show & UP by 28% compared to the previous year, the poor old @bbcbreakfast by 2%. Thank you for watching.”
Piers often shares viewers with his verbal abuse and interviews with MPs on the show.
Recently, however, he was asked to run for prime minister and he has admitted that he is ready to do so.
Pillar for prime minister?
Talking about the campaigns for him to become prime minister, Piers said on the show this week, “It has a ring to it, and could I make it worse, the real question is.
Read more: Prime Minister Piers Morgan: GMB star declares he will run for Prime Minister if the British want him
“That’s the real calculation for the British waking up this morning with this huge campaign. Could I make it worse “
In the meantime, Piers told his fans on Instagram: “I am ready to serve. “
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