Reebok strengthens its walking portfolio. Encourage people to “stand up. Move more. Be fit.’

Reebok, the fitness brand of India, follows its commitment to make fitness a lifestyle choice for all consumers and has launched new models in its walking shoe range. This category introduces some new additions with technical upgrades for men and women that offer maximum comfort and support while walking. The announcement is intended to reaffirm Reebok’s commitment to become a fitness partner for its consumers and further strengthen the importance of fitness in everyday life.

Over the years, Reebok has seen people embrace walking as an activity to help keep themselves fit. To fuel this trend and introduce new people to running, Reebok’s new collection is backed by superior quality, comfort and technology at an affordable price. The new products Reebok Dailyfit DMX, Ever Road DMX 4.0, Ever Road DMX Slip On, Walk Way Comfy 2.0 and Druhan, among others, are intended to strengthen Reebok’s positioning in the walking category.

The series features Reebok’s signature DMX moving air technology, which encourages air movement in the midsoles to create natural heel-to-toe cushioning for a comfortable running experience. The new Dailyfit DMX is equipped with the advanced and latest DMX TripleMax Air Moving Technology, which provides additional arch support for all-day comfort.

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Reebok is also introducing vibrant new colorways of the award-winning DailyFit DMX hiking shoe. The DailyFit DMX continues to offer women a versatile and affordable hiking boot option that supports an active life. The new DailyFit DMX color options include white / black / pink tie-dye / gray

Katrina Kaif, Reebok Brand Ambassador, commented on the Walking Range: “I have had a longstanding relationship with Reebok and it is a great pleasure to be part of another compelling campaign for the brand. The introduction of new styles in its walking category shows Reebok’s commitment to fitness and how an exercise like walking can make a world of difference. Hiking is an activity that everyone can choose on a daily basis. Reebok’s initiative to make it more accessible while maintaining comfort, quality and durability will encourage more people across the country to lead fitter and better lifestyles. “

Some of the shoes that will be introduced in the new walking category are:

• Dailyfit DMX – INR 6,599

• Ever Road DMX 4.0 – INR 5,999

• Ever Road DMX Slip On 4 – INR 5,599

• Walk-Way Comfy 2.0 – INR 4599 will be available shortly

• Druhan – INR 3999 will be available soon

The new walking range is now available in women’s and men’s sizes and select retail stores. Other fashion retailers like Amazon, Flipkart, Ajio, Myntra and Tatacliq will also see a wide range of the new walking styles. Druhan is slated to hit the market in mid-September and Walk-Way Comfy 2.0 of the new Walking series will appear in the first week of October.

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