Riteish Deshmukh tells us the importance of preparing every part of your home in a new digital film

Godrej aer, India’s leading bathroom, car and home fragrance brand, has released a digital film series starring actor Riteish Deshmukh as part of the #PowerPocketZarooriHai campaign to highlight Godrej aer power pocket, its amazing range of bathroom fragrances. Aer Power Pocket comes with power gel technology that makes the bathroom smell fresh, happy and festive. The Diwali special film, released as part of the series and conceived by Creativeland Asia, shows how Riteish recommends the energetic bag to keep the bathroom fresh during the holiday season with its refreshing scent that lasts for up to 30 days .

With Riteish in the lead role, the films have a slight quirk that comes out of the interaction between him and his significant other. The central message is that Godrej aer power pocket can replace the foul smell with its refreshing scent in no time and keep the bathrooms fresh and ready for guests during the festivities. The film is quick-witted and directly conveys the need for the air freshener. It ends with the actor highlighting the main features of aer power pocket, namely a variety of beautiful fragrances, the powerful advanced gel-based technology and a lifespan of 30 days.

Commenting on the launch, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said: “Godrej aer power pocket has advanced gel-based technology that makes the fragrances stronger and more durable. The products also work efficiently against damp smells and are therefore a smart solution. With the digital film series, we wanted to present the groundbreaking bathroom experience from Godrej aer power pocket. We’re excited to be working with Riteish Deshmukh on this series as he brings his own charisma and humor to the table, which makes the films more appealing to consumers. “

Watch the film here:

About the collaboration, actor Riteish Deshmukh said: “I’m looking forward to working with Godrej aer as they are constantly evolving and developing new, innovative products. You have made the home more refreshing, pleasant and fragrant with aer power pocket. “

Godrej aer power pocket’s advanced gel-based technology is a game changer that keeps the fragrance for up to 30 days. The delightful fragrance options are Sea Breeze, Fresh Blossom, Berry Rush, Lavender Bloom and Floral Delight, which suit every personality and allow an instant escape from the mundane. Godrej aer power pocket is available for general and modern retail as well as for e-commerce platforms.