Lockdown has certainly helped many to rediscover and reinvent themselves. After photographing the Khans, Kapoors, Bachchans, Roshans, Kumars. Lensman Vickky Idnaani is launching a collection with his partner & stylist Avinash Bamania and Bollywood singer Sonu Nigam is the label’s brand ambassador.
When we asked about singer Sonu Nigam’s connection with the label, he said, “Sonu Nigam separates the men from the boys. He looks great and is iconic. We couldn’t have asked for a better model. We are blessed to work with this talented singer, he gives our small collection a big heart. “
Singer Sonu Nigam says, “When a creative person decides to try something new, one has to pay attention to the results. It was one of the best shoots I’ve ever done, even though I was extremely tired that day … His designs are innovative, comfortable, portable and the styling is impeccable. “
Lensman Vickky dedicates this label to the daughters of his family. The love of his life, his sister Vinu di who was his first teacher, his first muse. And his niece, Richa Idnani Bhatt, who encouraged him to design. This collection can be seen on Vickky Idnaani’s label page on Instagram and will be available from Kushal Bhatts Erkan in Dubai.