Sukkhi, India’s leading online fashion jewelry brand, has won iconic Bollywood actress Karisma Kapoor as its brand ambassador. The actress is seen as the face of the brand and promotes its high quality products available across India at attractive prices.
As the Christmas season approaches, Sukkhi expects great demand in the fashion jewelry segment. With Karisma Kapoor as its brand ambassador, Sukkhi aims to intensify its marketing efforts by introducing its new designs and collections across the country. With an omnichannel presence, Sukkhi is on various e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa among other things together with its own website sukkhi.com as well as 125+ offline touchpoints across India to meet increasing consumer demands.
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Announcing the appointment, Bhavesh Navlakha, Founder and CEO of Sukkhi said: “Karisma Kapoor has always been a familiar face across India. The timeless beauty Karisma Kapoor has her own unique style that resonates with Indians and expresses her true glorious self, in line with Sukkhi’s ethos of being fashionable and trendy. At Sukkhi, our goal has always been to provide our customers with the best design for every occasion and celebration. We believe that the New Age women are looking for stylish yet affordable jewelry options that not only emphasize their beauty but also help them keep up with the fast moving industry and its ever evolving trends. We are very excited to be working with Karisma Kapoor on our various branding initiatives in marketplaces, our website, our offline touchpoints and ATL BTL marketing across India. “
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Karisma Kapoor commented on the collaboration: “I am delighted to be working with Sukkhi as the brand has a wide range of jewelry that compliments the modern Indian women and their style. Personally, I’m always looking for versatile pieces that I can combine with multiple outfits. Jewelry gives a woman self-confidence and underlines her true personality. I am happy to be a part of Sukkhi Jewelery. “
Sukkhi was founded in 2012 and produces high-quality costume jewelry from allergy-free materials, designed by women for women. As one of the best-selling brands on e-commerce platforms, Sukkhi aims to offer quality products at attractive prices. Each Sukkhi jewelry is intricately designed and functions as a perfect style statement that can be flaunted on multiple occasions.