Tech Moves: Former AT&T Vice Chairman Ralph de la Vega joins Outreach board; Flyhomes adds VPs

Ralph de la Vega. (Photo courtesy of Michael B. Lloyd)

— Seattle startup Outreach has a new board member: Ralph de la Vega, the former vice chairman at AT&T and longtime wireless industry executive.

Outreach CEO Manny Medina met de la Vega in December after they were guests on a CNBC show. Medina said adding him to the board has been a “dream of mine for a long time.”

“His wisdom and experience are invaluable to us, and his mentorship can change the trajectory of lives and businesses,” Medina said in a statement.

De la Vega was also CEO of AT&T Mobility; COO of Cingular Wireless; and president of BellSouth Latin American. He is currently on the boards of American Express Company; New York Life Insurance Company; and Amdocs Corporation.

De la Vega said he joined the Outreach board in part because of the Latin heritage he and Medina share.

“As a native of Cuba, I’ve met very few peer immigrant LatinX CEOs in tech and business and even fewer that have catapulted themselves to success despite the many adversities we’ve had to face,” he said in a statement. “I look forward to working closely with Manny to guide Outreach to the greatness it’s destined for.”

Outreach, one of a handful of “unicorn” companies in the Seattle region, raised a $50 million Series F investment round in June, increasing its valuation to $1.33 billion and total funding to $289 million. That followed a $114 million round raised at a $1.1 billion valuation in April 2019.

More than 4,600 companies such as Adobe, Splunk, SAP, and others use Outreach to automate and streamline communication with sales prospects. Outreach employs 700 people.

— Seattle real estate startup Flyhomes added two new vice presidents:

  • Adam Hopson, VP of growth and strategy. Hopson was previously at Pluralsight and Expedia.
  • Rehan Mohammad, VP of finance and business operations. Mohammad was previously at MyFitnessPal; MetaOptima Technology; and Bench Accounting.

Flyhomes now operates in five markets, including Seattle and the Bay Area, and has more than 200 employees. The startup buys houses directly with cash and then holds onto them until its buyer clients secure financing. The goal is to present its customers as the equivalent of cash buyers, helping them gain an edge in competitive markets.

Navigating Cancer, a Seattle startup that makes software to help healthcare providers and patients manage cancer treatment, added two new execs and a board member:

  • Lena Shaw, director of marketing. Shaw was previously at Silene Biotech and LeadGenius.
  • Elana Zana, director of legal & compliance. Zana was most recently a partner at Ogden Murphy Wallace and was previously an outside counsel for Navigating Cancer.
  • Danielle Russella, president of strategic partnerships at Amwell, joined the board.

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