Timeline of his demise, including the arrest of Yewtree

Max Clifford made a name for himself as a publicist representing the rich and famous – while hiding his own grotesque crimes from the world.

In Max Clifford: The Case of a Tabloid King (broadcasting Monday, March 1, 2021), Channel 4 examines how Max used his power to manipulate and abuse girls at risk.

The documentary goes behind the headlines and reveals the story of the infamous public relations man who was jailed for indecent attacks on underage girls and young women.

Here is a timeline of Max’s downfall.

Max Clifford in his career heyday (Image credit: Andrew Testa / Shutterstock)

Read more: David Beckham’s former PA claims Max Clifford offered her £ 1 million to do a sex tape

Max Clifford Career: What Was He Famous For?

Max Clifford was one of the most influential men in Britain – perhaps even more influential than politicians, celebrities and multimillionaires.

During his 20-year career, the British publicist represented Marvin Gaye, Muhammad Ali, OJ Simpson and Marlon Brando, among others.

He started the careers of countless stars and had a prominent client list that included Simon Cowell, Rebecca Loos, and Jade Goody.

Max was born on April 6, 1943 in Kingston upon Thames, the youngest of four children.

He left school at the age of 15 without a degree.

Max got a role as assistant editor for the British comic The Eagle and trained as a journalist.

After working in newspapers for a few years, he joined the EMI press office in 1962 and was tasked with promoting the then relatively unknown Beatles.

In 1970, at the age of 27, Max founded his own PR agency, Max Clifford Associates.

He became popular after he wrote the infamous “Freddie Starr Ate My Hamster” headline for The Sun to draw attention to his client.

Max and Simon Cowell relationship

Max represented Simon Cowell for over a decade.

According to general opinion, he shaped Simon’s public image.

However, Simon dumped Max Clifford after his 2014 conviction.

Max Clifford with his second wife Jo at a Red Carper event (Credit: Splash)
Max Clifford with his second wife Jo at a Red Carper event (Credit: Splash)

Read More: Shamed Celebrity PR Guru Dies After Prison Collapse

Max Clifford’s Crime: What Was He Arrested For?

Metropolitan police officers arrested Max on December 6, 2012 at his home on suspicion of sexual offenses.

The arrest was part of Operation Yewtree, which was set up after the Jimmy Savile sexual abuse scandal.

The police took Max to a central London police station for questioning.

The two alleged crimes date from 1977.

On April 26, 2013, he was charged with another 11 indecent assaults between 1966 and 1985 against girls and women aged 14 to 19.

He claimed the allegations were “totally false”.

Max Clifford’s Crime: Conviction

On May 28, 2013, Max pleaded not guilty in Westminster Magistrates’ Court.

On June 12, 2013, a hearing was held at Southwark Crown Court.

A date for his trial was set for March 4, 2014.

Max was tried in March 2014 and found guilty of eight indecent assaults on four girls and women between the ages of 15 and 19.

PR guru Max Clifford with client Imogen Thomas before his crash (Credit: Splash)


A judge sentenced Max to eight years in prison on May 2, 2014.

Judge Anthony Leonard told Max to serve at least half of his sentence.

He believed Max also attacked a 12-year-old girl in Spain, despite the fact that those charges could not be prosecuted in the UK courts.

Following the verdict, Peter Watt, Director of Child Protection at NSPCC stated: “Max Clifford was rightly exposed as a ruthless and manipulative sex offender who hunted children and young women for decades.”

Max Clifford’s Crime: When Was He Imprisoned?

Max Clifford was imprisoned in 2014.

He was one of the first to be convicted of historical sex crimes as part of the Operation Yewtree investigation.

From November 7, 2014, he served his sentence at HM Prison Littlehey.

He showed no remorse for his crimes and continued to call his accusers “fantasists” and “opportunists”.

Max Clifford pictured with Wayne Bridges ex-girlfriend Vanessa Perroncel (Image credit: Splash)

Is Max Clifford Dead? When did he die?

Max died in prison on December 10, 2017, three days after a heart attack.

He collapsed in HM Littlehey Prison after trying to clean his cell.

The embarrassed media manager was 74 years old when he died in Hinchingbrooke Hospital.

His victims were still suing him at the time of his death.

He left a daughter named Louise.

Max got married twice in his life.

The first time for Elizabeth Porter, from 1967 until her tragic death from lung cancer in April 2003.

From 2010 to 2014 he married his former PA, Jo Westwood.

She received a decree nisi in May 2014 and subsequently ended her four-year marriage.

Max Clifford: The Fall of a Tabloid King on C4

Max Clifford’s victims – some as young as 15 – speak for the first time in this terrifying documentary about the crimes of the former PR guru.

The documentary also features previously unheard of audio recordings of Max and can put together a disturbing image of a ruthless and manipulative sex offender.

There are also explosive revelations about Max and the industry that kept his secret a secret for decades.

Sacha Mirzoeff, Channel 4 Bristol Director and Factual Commissioner, says, “With skillful storytelling and strong testimony from various friends, colleagues and victims, you are beginning to reveal and decipher the spirit of the convicted sex offender who was one of the most powerful and complex personalities of the public life of his generation. “

Max Clifford: The Case of a Tabloid King will air on Monday March 1st, 2021 at 10 p.m. on Channel 4.

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