Tinder India is releasing a new thought-provoking film to depict acceptance of modern dating culture

By Jyothi Venkatesh

Tinder, the world’s most popular dating app, recently released a new movie called Closure to navigate the tricky terrain of consent in the world of modern dating. Conceived and produced in collaboration with Jugaad Motion Pictures, the story is based on the idea of ​​understanding the nuances of consent and aims to spark open, honest, and compassionate conversations about mutual respect. This new movie is an extension of Tinder’s ongoing initiative related to a resource center www.lettalkconsent.com around the discourse on consent in partnership with. to promote Yuvaa and Rosa legal.

The film revolves around Ria and her now estranged friend Ved. A relationship that begins with a day at the beach and builds up over a timeline of beautiful moments only ends with them sitting across from each other for a conversation – now on opposite sides of things. Things that include their memories of what happened between them and what went wrong. Ria eventually brings herself to confront him with what happened the night it all went wrong. “You didn’t say no” is all Ved has to offer. “But I didn’t say yes either … I wish you had asked,” replies Ria. The film also gives us insight into other relationships and navigates consent in a different way – where they make sure they’re both heard. In contrast, Ved’s misinterpretation of Ria’s silence as her consent altered the course of their relationship.

Watch the film here:

Commenting on the film’s release, Taru Kapoor, GM, Tinder & Match Group, India said: “We’re on a mission to build a respectful member ecosystem, both inside and outside the app. As a platform built on mutual consent, we understand the imminent “yes” in relationships and intend to be a strong ally in promoting the need for open, honest, and compassionate conversation. Building on the safety products and resources available on Tinder, this unique initiative aims to promote a safe dating culture for the community by promoting the communication that should be central at the beginning and during any relationship. ”

With popular culture in India blurring the boundaries of consent for generations and a society failing to recognize the importance of discussing boundaries, modern dating for young adults in the country is complex. Tinders Future of the Dating Report, which was released earlier this year, shows that Tinder members used their bios to make their expectations clear: the word “limits” was used more than ever (up 28% * year over year), and the Term “consent” increased by 21%. These bio trends show how pleasant it is for Generation Z to discuss consent transparently and openly.

Also read: “When Ajay Devgan and Akshay Kumar took off their pants and jumped into their underwear to save me”: Jyothi Venkatesh

This initiative is part of Tinder’s commitment to continue investing in security and working with the experts. This is part of Match Group’s previously announced $ 100 million investment in talent, products, technology, and moderation efforts related to trust and security in 2021. which reduces anonymity, increases accountability, and helps members stay safe with features like contact blocking, photo verification, consent 101, and face-to-face video chat. Recently, Tinder launched the India Safety Center, which centralizes dating safety tips in the app and, in collaboration with local NGOs, offers resources relevant to the wellbeing of members.

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