Vancouver identity tech startup Trulioo, an Auth0 competitor, raises $394M at $1.75B valuation

Vancouver, B.C.-based startup Trulioo has raised $394 million at a $1.75 billion valuation for its identification technology service. The 11-year-old company helps banks, financial service providers, online marketplaces, and others verify the identity of their customers, using hundreds of data sources that cover 5 billion people and 330 million companies. Co-founders Stephen Ufford and Tanis Jorge launched Trulioo in 2011 after selling three credit information startups. Ufford was replaced by Steve Munford last year. Trulioo is similar to Auth0, the Seattle-area startup that also builds identity tech and was acquired by Okta for $6.5 billion earlier this year.

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