What is mushroom coffee? Superfood powder appears on Dragons’ Den

The Dragons’ Den 18 series continues on Thursday (April 8, 2021) with five budding entrepreneurs defying the glitz of the five Dragons – but what is mushroom coffee?

Charlotte Bailey and partner Sean Ali toss their superfood powder in hope of an investment.

Here’s a rundown of the top spots in episode two.


Sean Ali and Charlotte Bailey throw themselves at the five dragons, but what is mushroom coffee? (Image credit: BBC One)

Read more: Peter Jones, the star of the Dragon’s Lair, criticized his “grumpy” behavior

Super U: What is Mushroom Coffee?

University graduates Charlotte Bailey and Sean Ali hope the Dragons will invest in their organic superfood powder business.

They founded Super-U in 2017 but now want £ 50,000 for a five percent stake.

Sean, 28, and Charlotte, 24, impress the Dragons with their business plan and the reasons behind it – Charlotte has celiac disease, while Sean battled Lumpkins’ lymphoma.

Superfood powders are superfoods – foods rich in proteins, vitamins, and antioxidants – dehydrated and finely ground into powders.

They can then be added to baked goods, smoothies, yogurt, and beverages.

What is mushroom coffee? Does it taste like mushrooms?

Mushroom coffee is their best seller.

It only contains 50 mg of caffeine per cup instead of the possible 200 mg in standard coffee.

Charlotte tells the dragons that mushroom coffee is also good for brain health and focus.

There is energy with no jitter or caffeine crash.

It’s a blend of premium instant arabica coffee, maca, and double-extracted chaga, cordyceps, and lion’s mane mushrooms.

It tastes smooth and like coffee – apparently not like mushrooms!

The catch? A pack of 60 servings costs £ 34.99.

Charlie and Jason accuse the dragons of their low calorie beers (Image Credit: BBC One)
Charlie and Jason accuse the dragons of their low calorie beers (Image Credit: BBC One)

Read more: Is Dragons’ Den Star Deborah Meaden Married And How Rich Is She?

Gene! Us Low Calorie Craft Lager: Can Alcohol Be Good For You?

Charlie Craig and Jason Clarke Believe They Have Alcohol And Wellbeing With Their Business Gene! Us craft brewing.

They say that health is at the forefront of their offerings and set up a vegan, low-calorie camp.

Gene! Us Craft Lager is brewed with the finest Pilsner malt and three types of hops and contains exactly one unit of alcohol per can and 79 calories – less than an apple!

Most lagers have 150 calories per can.

Right now are Gen! US lagers are available in spas rather than large stores.

The Manmower: A portable beard trimmer

Inventor Tim Mount posed his Manmower beard trimmer.

Based on the old-fashioned lawnmowers, Tim’s man-bag-sized groomer has an internal blade that you can use to cut your facial hair on the go.

The Manmower requires no electricity, no shaving foam, no water and no preparation.

Gina and Hawaa in the dragon's lair
Gina and Hawaa set up their plaque detection app (Photo credit: BBC One)

What is mushroom coffee? Uunn badge app

Gina and Hawaa demonstrate their app for plaque detection – the world’s first plaque tracker for your teeth.

Uunn is an app that can be used to measure how clean your teeth are.

It’s a lens that you slide over the camera on your smartphone.

Take three photos of your teeth, upload the photos to the app. The app then uses AI technology to analyze the plaque and show you where it is.

The goal of the Uunn is to keep your badge at less than one percent.

Cameo + Nylahs Naturals Ad
Kameese introduces their range of afro and curly hair products (Image credit: BBC One)

Nylah Naturals: Afro and curly hair products

Entrepreneur Kameese Davies shows the dragon from her heart when she introduces her high quality range of afro and curly hair products.

The mother of two launched her award-winning hair care brand Nylah Naturals in March 2018 and wants to invest from the dragons.

The Birmingham-based Cameo aims to develop products and services that improve the lives of black and ethnic minority children whom it believes are over-represented in the care system.

Her hair care business is inspired by the struggle to find products that are right for her daughter who suffers from eczema and sensitive skin.

Suitable for all types of curls, bobbins and textures, Nylah Naturals is completely natural and cruelty free.

It is aimed at women, children, and men with textured hair and is suitable for the whole family.

It is currently in talks to be stored in super drug.

Dragon’s Den will continue on Thursday, April 8th, 2021 at 8 p.m. on BBC One.

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