The five Dragons of Dragons’ Den are this week (Thursday 10.
Find out more about today’s pitches – and where to buy the products – and don’t worry, there won’t be any spoilers on whether the Dragons are investing!
Read more: Dragons’ Den: What is the Wriggler baby mat and where can I buy it?
Dragon’s Lair Playing Field: Rockstar Spirits
First up, Manchester-based Tom Hurst serves a selection of top-quality spiced rums.
He can also draw on an unusual piece of family history …
His great-great-uncle was the first person to swim the English Channel in 1875.
The confident beverage entrepreneur enters the cave and offers a bespoke cocktail called The Dragons’ Daiquiri – made with spirits from a distillery in Guyana.
He is looking for funding for his premium liquor business Rock star spirits.
He wants £ 25,000 in return for a two percent stake in his company.
Since its launch in 2018, Tom’s has launched seven products.
Rockstar Spirits takes premium single distillery rums and combines them with natural flavor combinations to deliver a stunning range of spiced rums.
These include Pineapple Garnets, Passion Fruit Garnets, Grapefruit Garnets, Two Swallows Cherry, and Two Swallows Orange and Ginger.
All products are available on Amazon, while select beverages are sold in Booths, Morrisons, Majestic and Sainsbury’s.
We love the design of the bottles, not to mention the taste of the liquor!
Read more: Dragons’ Den BBC: Steven Bartlett signs as the youngest dragon of all time – what is he worth?
Playing field of the Drachenhöhle: The Mumba Bra
Next up is mother of two and aspiring entrepreneur, Elizabeth Morana.
She presents her range of nursing bras.
The mumba bra was developed to help mothers and babies breastfeed effectively – and has a chest pad.
The bras can be worn at any stage of pregnancy and can be used as maternity bra.
They are made from a luxuriously soft and advanced 4-way stretch fabric.
This means that it will adapt to the mother’s changing body throughout pregnancy.
One size is often worn by most mothers from pregnancy to breastfeeding.
Meanwhile, the mumba clasp reminds mom which breast to breastfeed on next.
The black and white pattern is designed to keep the baby busy while drinking.
The Mumba Bra costs £ 29.00 and can be purchased from the Mumba Bra website www.mumbabra.com.
Elizabeth wants £ 65,000 for a 15 percent stake in her business.
Sara calls it an “Outstanding Product” and one of the best on the market.
But will she invest?
Playing field of the dragon’s lair: survival training in the apocalypse
Husband and wife Rasmus and Adele Anderson then introduce their audio fitness adventures.
The couple would like to offer immersive, adventurous fitness sessions via smartphones and tablets.
Survival training in the apocalypse is the so-called exertainment – or entertainment-driven – training program.
AST is an audio fitness adventure that combines three types of workouts – running, bodyweight circuit, and yoga / stretch in one ongoing story.
It is a fully scripted radio play with composition and sound effects.
Expert coaching is then carried out by exercise coaches within the episodes themselves.
Packages are available from € 5.99.
Dragons’ The Playing Field: Cordina Hair Flower Curlers
The entrepreneur and inventor Yanika Cordina also hopes for investments.
The founder of Cordina hair introduces their global hair curler product, the curly flower that does not damage hair.
It’s a heatless curler that curls hair overnight.
It promises to be comfortable to wear and sleep in overnight.
She plans to invest £ 75,000 in exchange for 15 percent equity.
However, the hair must have a minimal “armpit” length – which is “significantly longer than the hair of Sara and Deborah”.
The Cordina Hair Flower Curl costs £ 38.
Perhaps most notably, she created her product in her garden shed.
Dragon Cave: What are Yap Books?
Finally, West Midlands-based Ben Ridgway and Liam Johnson present Yap Books – their voice-animated intelligent books for learners and readers.
Their voice-assisted reading app aims to transform the way children learn to read.
Innovative technology enables children to use their voices to bring interactive stories to life as they learn to read.
With speech technology, Yap Books come to life as children read aloud.
They want £ 100,000 for a five percent stake in their company.
Subscriptions start at € 3.99 Here and they offer books ages four to eight.
Theo Paphitis admits that computer technology helped him with his dyslexia.
So can Ben and Liam convince Theo to invest in Yap Books?
Where’s peter jones
Former dragon Theo Paphitis continues to represent Peter Jones in episode 11 of Dragons’ Den.
While Peter Jones isolates himself, Theo joins Deborah Meaden, Touker Suleyman, Tej Lalvani and Sara Davies in the intimidating chairs.
But will they be impressed enough to part with their money?
Evan Davies host.
Dragons’ Den continues on BBC One on Thursday, June 10, 2021 at 8 p.m.
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